Aunt Molly's Pet Sit
Project type: Freelance
The Website Design and logo project was created for a small independent pet sitting business in Raleigh, North Carolina.
The project focused on creating a business logo and website landing page. To ensure easy post-launch management, the site was designed on Wix. Integration with the business's Rover.com profile was a key requirement. Additionally, the client emphasized incorporating a rust color used in previous documents.
The business aimed to attract new local clients seeking dog and cat sitting services, particularly targeting young to middle-aged business professionals.
To guide my project, I crafted a mood board, incorporating images from the client alongside additional texture inspirations. Drawing inspiration from the client's profile image, I sampled the rust color, complementing it with a cooler tone of brown, a contrasting blue, and a neutral beige. The colors extracted from the mood board were seamlessly integrated into both the logo and website design.
I shared my mood board, three logo concepts, and a wireframe outlining my suggested website layout with the client. She showed interest in incorporating recognizable dog objects into the logo design. In response, I provided several options, accompanied by two distinct font styles for her consideration.
The client liked the simple san serif font I picked but wanted paw prints in the logo. I made two new options, and the one with paw prints under "Aunt" was the winner. The website looks just like I planned, using colors from the mood board. All the photos are from the client's collection, especially highlighting her dog, as she wanted. It adds a personal touch to the site.